About us

USG - Your competent partner in equestrian sport!

Since 1998, we have been selling products for equestrian sports and leisure riders to retailers worldwide under the leadership of our founder and owner Stefan Schwanbeck. Our management, purchasing, sales, marketing / press, accounting and warehouse are bassed in our head office in Birstein, Germany.

We offer a wide range of functional and fashionable equestrian clothing’s and useful horse products. Our variety of breeches will meet your expectations due to the high quality standard and a very good price-performance ratio.

Top athletes such as Ingrid Klimke, Michael Freund and Julia Krajewski entrust their health to our body protectors, for example the Flexi Motion and the USG EquiAirbag® models, which are just two top-quality products from the extensive safety range from USG.

We notice a high demand with our outdoor products for people being active in nature. The comprehensive range of high quality boots from our brands Crosslander® and GRUB'S® are very popular for work and leisure area, hunters, dog owners, farmers and gardeners.

Country Dog® offers a large portfolio of dog toys and dog accessories. We are sure you can find the products you are looking for and your dog will love it!   

Be the highlight on your next event with the fashionable saddle clothes, boots and matching fly veils from USG.

The well-being of your horse is optimally supported with the care products and supplementary feed of Chevaline® and Pferdekoppel®. For the small reward in between Happy Day® offers a selection of treats in different flavors and for the boredom in the stable the toys and licks of Tastie® guarantee variety and fun.

Recently, the fashion products from Springstar®, the high-quality Kieffer® bridles and the Haas® care and wellness brushes, have been optimally complementing our own product line.

The assortment is completed by a wide range of leather and synthetic saddles of Letek® and Tekna®, suitable from Shetland ponies to draught horse. Of course you will find a matching range of accessories (for example, girths, boots and stirrup leathers).