About us
USG - Your competent partner in equestrian sport!
Since 1998, we have been selling products for equestrian sports and leisure riders to retailers worldwide under the leadership of our founder and owner Stefan Schwanbeck. Our management, purchasing, sales, marketing / press, accounting and warehouse are bassed in our head office in Birstein, Germany.
We offer you a large selection of functional equestrian and horse articles. The variety of items and the high USG quality standard result in a range of products that meets the highest demands at a very good price-performance ratio.
The safety vests (e.g. Flexi Motion), the USG EquiAirbag® and the Aixplorer models, to which top athletes such as Ingrid Klimke, Michael Freund and Julia Krajewski entrust their health, are just three examples of top products from USG's extensive safety range.
We notice a high demand with our outdoor products for people being active in nature. The comprehensive range of high quality boots from our brand Crosslander® are very popular for work and leisure area, hunters, dog owners, farmers and gardeners.
Under the Country Dog® brand, USG offers you a portfolio of dog accessories, where you are sure to find the right product for your four-legged darling.
With the fashionable saddle pads, gaiters and matching fly hoods, you will be an eye-catcher at every show and well equipped. You are also perfectly equipped for ground work, agility training and everyday tasks in the stable with USG products.
The well-being of your horse is optimally supported by care products and supplementary feed from Speed® and Valetumed®. For a small reward in between, we offer a selection of treats in various flavors and if boredom threatens in the stable, the Tastie® range of licks guarantees variety and fun.
The USG product lines are complemented by high-quality Kieffer® snaffle bridles, saddle girths and stirrup leathers, Haas® grooming and wellness brushes, NEBUTEC® inhalation devices and Horsena® stirrups.
The assortment is completed by a wide range of leather and synthetic saddles of Letek®, suitable from Shetland ponies to draught horse. Of course you will find a matching range of accessories (for example, girths, boots and stirrup leathers).